The latest Facebook changes are now going through the process of “ritualistic rejection”. Witness one example of countless as it appears in the New York Daily News today, "Facebook’s New Design Has Some Feeling Unfriendly".

Ritualistic rejection is that phenomena where after a major release or change to a popular website or application, a body of users organize to “reject” the change.
Statistically, of course, there is likely nothing unusual about bodies of a given user population rejecting changes. At an individual level we all have our customizations in place and our preferred path in using applications. When they are abruptly changed we tend to be very skeptical and even critical of anything that interferes with those established protocols.
What makes ritualistic rejection tangible is the combination of the predictable “balk” in combination with the mainstream news media’s eagerness to find and amplify it.
If, as a dedicated Headline Prophet, you had logged something similar to “Facebook Users Upset Over Facebook Profile Changes” before the changes were let loose today, you would have easily garnered points and mystified the public with your abilities.
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